Meyer Partners: A Full-Service Nonprofit Marketing Agency

Looking for time-tested marketing expertise tailor-made for mission-driven organizations? The Meyer Partners team is ready to bring your cause to more people, leading to more awareness, more donations, and more good.

Meyer Partners is a full-service nonprofit marketing agency specializing in direct mail fundraising and data-backed marketing campaigns. Whether you’re experiencing lagging donor retention rates, high acquisition costs, or landing pages that aren’t converting, we’ve got you covered.

Data-driven multichannel marketing for nonprofit organizations

We believe you should reach your supporters on their doorsteps and their devices, so we’re committed to integrated, multichannel marketing approaches that actually work. Here’s what our collaboration could look like:

1. Before we launch a campaign, we do a deep dive into your donor data. We don’t believe in guessing when it comes to what works for your nonprofit. We extract insights and use data analytics to inform every aspect of our strategy. 

2. We use predictive models to strategize outreach. Our predictive models can tell us who’s most likely to donate when, and even how much that donation might be worth. This allows us to target the right donors at the right times, earning you more donations.

3. We create expert donor segmentation strategies. Our years of experience with donor segmentation will not only help you generate more value from your database but also guarantee you reach your donors in the most personal, meaningful ways possible.

4. We launch your data-informed multichannel campaign. We focus on the channels we know will engage your donors most, integrating both direct mail and digital channels. 

5. The data doesn’t stop flowing after we launch a campaign. We continuously monitor every campaign to produce feedback and analytics that assess efficacy and tell us the next direction we can take to maximize results.

We’ll collaborate with your nonprofit to craft the best strategies, write the most engaging appeals, and achieve the maximum impact possible through your communications.

Experienced nonprofit marketing consultants who understand nonprofits

With years of first-hand experience in fundraising, we understand the ins and outs of nonprofits, and we believe deeply in the altruistic principles upon which your nonprofit is built. 

Over the years, we’ve learned that the key to a nonprofit’s success lies in its relationships. Real, meaningful relationships with your donors. Relationship-building informs everything we do at Meyer Partners—not just the fundraising strategies we implement for your cause, but also the way we work with you. 

Our genuine belief in your work drives us to achieve excellence in every aspect of what we do. We know generosity is happening all around us, and we’re dedicated to helping you harness it.

Our core marketing services

Direct Response Fundraising

We’re a direct mail fundraising agency that can get you the donations you need to further your mission while prioritizing long-term donor value. We provide:

• Fully integrated direct response fundraising services across print and digital channels.

• Experience-informed direct mail fundraising appeal timing, content, and design.

• Donation appeals with a focus on building lasting relationships with donors.

Email Campaigns

Our donor-centric approach to email campaigns emphasizes building relationships with your existing supporters and attracting new ones. We know that:

• Donors in different stages of the fundraising cycle need different approaches to be driven to act.

• Emails need to be tailored based on your donor segments.

• The perfect emails, appeals, and newsletters encourage your audience to engage in personalized ways.

Landing Page Optimization

Because so many donations come from online channels, your website’s landing pages are crucial. As part of our digital marketing services, our team will:

• Position your pages to drive donations and keep supporters coming back.

• Help you increase conversion rates and, consequently, your fundraising abilities.

• Carefully consider every step in the optimization process for maximum efficacy.

Analytics, Donor File Audits, and Predictive Modeling

Your data is the key to an effective fundraising and communications plan. At Meyer Partners, we provide a whole suite of data analytics services that can turn your organization’s marketing efforts into a precise, data-driven strategy. Our data services include:

• Donor file audits that clearly indicate where your nonprofit can better allocate resources to maximize your fundraising. 

• Predictive models that identify likely candidates for mid and major gifts, recurring gifts, legacy gifts, and more, guiding your campaigns in the right direction. 

• Donor segmentation strategies that guarantee your lists are the best they can be for your nonprofit’s goals.

Mid-Level Donor Cultivation and Upgrade Campaigns

We know how important cultivation is to maintain mid-level support and convert mid-level donors to major donors, so not every one of our communications will ask directly for increased donations. Instead, we build trust and respect through:

• Multiple stewardship touchpoints for donors who are good candidates for upgrading their donations.

• Carefully crafted messages that make donors want to give without feeling pressured.

• Personalized communications that urge them up the donor pyramid toward their maximum giving potential.

Planned Gift and Legacy Marketing

Nonprofits tend to struggle with marketing planned and legacy gift options to their donors. However, we know how to address donors genuinely and tastefully. At Meyer Partners:

• We’ve crafted countless planned gift marketing campaigns with success. 

• We know the key to upping your planned gift numbers is targeting longtime, multi-gift donors.

• We’ll attract donors with inspiring stories of selfless contributions to your cause.

Disaster Response Fundraising

We admire nonprofit organizations that step in when disaster strikes in their communities. Our team works quickly and efficiently to:

• Generate effective, multichannel appeals for funds in emergency situations.

• Produce the same high-caliber copy and creativity that our long-term fundraising campaigns enjoy. 

• Harness the power of human empathy by targeting the audiences most likely to respond, tapping into their generosity with the right timing and messaging.

Success stories: Some of the nonprofits we’ve helped

Through countless appeals, campaigns, and fundraisers, we’ve learned how to make great design and skilled storytelling work together to reach the humanity in your prospects, maximizing responses to your campaigns. Take a look at some of our success stories below.

Meals on Wheels

We successfully planned, executed, and monitored a fundraising campaign for Meals on Wheels of Northern Illinois that focused on lowering their donor acquisition costs while maintaining other metrics, like average donation size and donor lifetime value. Through our partnership, we:

• Used data analytics and predictive modeling to better segment Meals on Wheels’ donor lists.

• Created more personalized, targeted messaging for each segment.

• Achieved increased response rates across the board. 

Ultimately, we helped Meals on Wheels lower their donor acquisition cost by 68%.

Children’s Home and Aid

Children’s Home and Aid, a charity in Illinois dedicated to helping underserved children, had plenty of corporate support but sought to diversify its donor base by acquiring more individual donors. We knew they needed to increase their brand awareness, so leading up to their annual May fundraising event, we launched a broad multichannel campaign that included:

• Outdoor banner ads

• Digital and email campaigns

• A radio give-a-thon on a prominent Chicago radio station

Through these channels, Children’s Home and Aid got their organization in front of over 40,000 donor prospects.

Upbring

When Hurricane Harvey devastated Texas in 2017, Austin charity Upbring sprang to action, providing disaster relief to Texans across the state. As an expert direct mail fundraising agency dedicated to maximizing Upbring’s impact, we provided the following support:

• Before the storm even made landfall, our team was already working day and night to make sure Upbring’s emergency response was swift and effective.

• We crafted direct mail fundraising appeals with powerful copy and design elements to encourage as many donations as possible.

• We had urgent, compelling appeals for funds in Texans’ mailboxes within a few days of the storm. 

The response was sweeping and generous, with a 31% higher response rate than previous appeals and a 20% increase in average gift size over any appeals that year.

Connect with a trusted, full-service nonprofit marketing agency

If you’re looking for an end-to-end nonprofit marketing agency with award-winning work and proven results, the Meyer Partners team is excited to work with you.

From awareness to engagement, fundraising, and retention, we’ve got the skills, passion, and creativity to engage your entire community of supporters and further your cause. Let’s come together to make the best of humanity happen.